• 2
  • 3
  • 5
  • 6
  • 6
  • 8
  • 1

About CMS

Established in 2014, by professionals from the construction and sanitary industry with extensive and long term connections from throughout the whole world. Headquartered in Cyprus with a back office team, operating through direct market visits with face to face meetings, market scans for dealers and sub-dealers directly related to the construction industry.

CMS provides bespoke services for sales management, marketing and distribution set up for major construction material brandsfrom Europe, US and Far East to Middle East and Africa region.

The CMS team consists of sales professionals with general management experience in the sanitary industry with expertise in developing and implementing growth plans for international markets.

Message From Management

Franz Droege

Dear Valued Customers and Partners,

A team of experienced managers from the construction industry have created a unique company to service the need for ultimate bathroom and installation products within the construction industry for the Middle East and African region.

Just a few months after creating the company we are proud to say that we can offer extensive product coverage, covering the basic needs for a solid bathroom installation through to top luxury ranges, meeting any desired design need.

With our unique offering, CMS is a one-stop-shop solution that fills a gap for customers and market partners within this region. Our team is multinational and growing constantly in order to service the markets with outstanding and highest standards of operation. If you are looking for a unique source of great products and great services or consultancy, CMS is your partner.

Franz Droege

Core Competencies

We’re specialists in the field of regional sales, marketing, distribution, sourcing and logistics in ME & A as well as the rest of the world.



  • General Agency and brand building

  • Product development of own brands

  • Consulting for market entry and organizational turn around


Our Managing Partners

team 1

Franz Droege

Veteran expert from the sanitary world, with over 40 years of managerial responsibilities, roles included CEO of America, Senior VP of Middle East and Overseas Director in the worldwide brand in sanitary fittings.

Managing Partners

Selim Semaan

With over two decades of multi-industry sales, marketing and management experience – from the FMCG industry to services, and most recently in the bathroom fittings segment of the construction sector. Roles include strategic sales.

team 1

Mosbah Ayad

Extensive experience in the Sanitary Ware / Fittings Industry since 1990 covering the Gulf countries and the Levant in charge of developing the brand and sales in the respective markets.

team 1

Michael Pankow

Michael worked for 12 years in different leading positions in the worldwide sanitary fittings company. As the managing Director and As unit Director Central Europe he extended his international experience. To drive the network in the traditional trade system was the key to success.

Brand Values


At present, the main focus is on products for sanitary installation. CMS is the exclusive agent for major construction material brands from all over the world. Additionally, CMS also develops its own brands for the industry.


The company manages all aspects of the business process including sales, marketing, packaging, logistics, shipping, financing, documentation, export analysis and reporting.

CMS can be commissioned to consult in all business aspects related to the region with core competency in market entry strategies and operational turn around.

CMS currently already covers over 40 countries within the Middle East & Africa.

Our Professional Scope

CMS was established to handle the sales, marketing and distribution of a portfolio of products for the construction industry throughout ME & Africa. The company is based in Cyprus and Lebanon and will serve as a hub for the rest of the region. The German CMS office secures close links to the partners in Europe.


CMS services all customers that influence or are active in construction material, be it directly or indirectly.


CMS is the professional and reliable partner for the ME & A markets and will become a major force within the construction industry. The scope of CMS products will cover all aspects of sanitary and electrical installation as well as hardware. CMS will play a major role in introducing innovative products for the construction industry within the region.


CMS covers the entire Near-and Middle East region, the African continent and the Eastern Mediterranean.

Contact Us

CMS covers the entire Near and Middle East region, the African continent and the Eastern Mediterranean.

Mr. Mrs.
Please enter name.
Please enter Company name.
Please enter your contact Number.
Please enter your profession.
Please enter your street name.
Please enter your street name.
Please enter valid email adress.
Please enter your comment.
Please enter your comment.
Mandatory fields are marked with "*"

Our Newsletter

Please provide valid email address.


Georgiou Seferi 3, 2480 Tseri,


P : +357 99 640051


Sin el Fil, Center Point, 3rd Floor,


P : +961 76 941 942


Rombrocker Strasse 17, D 58640,


P : +49 (0) 2373 689526

We Are Social