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Building Dreams, Crafting Homes:

Where Quality Meets Elegance

Founded in 2014, CMS is a dynamic company comprising seasoned professionals from the construction and sanitary industries. Headquartered in Cyprus, with branches in Lebanon and Dubai our extensive global network and dedicated back-office team support our operations.

Conducting direct market visits and face-to-face meetings, we perform thorough market scans for dealers and sub-dealers in the construction industry. Our expertise lies in tailoring services for sales management, marketing, and distribution setup for leading construction material brands from Europe, extending our reach to the Middle East and Africa regions.

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Our team, comprised of experienced sales professionals and general management experts in the sanitary industry, possesses the know-how to formulate and execute growth plans for international markets.
We strategically target the three primary distribution channels: Showrooms for retail, Wholesale for distribution, and Projects. With offices in Cyprus and Lebanon, we maintain local stocks for direct distribution in these regions.

As a comprehensive one-stop-shop for projects, our portfolio spans the entire spectrum of bathroom and kitchen offerings. What sets us apart is our commitment to delivering swift and dependable services, covering sales, after-sales support, precise measurements, specification creation, installation, and the availability of spare parts. Our strength lies in providing an end-to-end solution for our clients’ needs.

At CMS, we are unwavering in our commitment to providing top-tier services and fostering enduring relationships with our clients. Collaborating closely with our partners, we ensure their unique needs are not only met but exceeded, delivering unparalleled service. Reach out to us to discover more about our services and how we can contribute to the growth of your business.

Message from the CEO

Dear Valuable Partners,
Approaching nearly a decade since the inception of CMS MEA, we take pride in our steadfast commitment to serving the regional network of customers with our comprehensive offerings for bathrooms and kitchens. Despite the myriad challenges and regional uncertainties, we have remained dedicated to our mission.

From the outset, our goal has been to launch, distribute, establish, and cultivate European-origin brands that were either absent in the region or underdeveloped. Our specialization in the sanitary segment of construction materials has been a key factor in our success.

Setting ourselves apart from traditional sales representatives, we emphasize a holistic approach, supporting our customers from A to Z. Our guiding principles, based on RTC standards, underscore:

Respect: Fostering mutual respect internally among teams and externally toward our partners.
Trust: Building long-term relations with our customers, focusing on trust over short-term business deals.
Care: Prioritizing customer care to yield substantial margins and promote development, expansion, and turnover.

At CMS, our primary focus extends beyond generating sales and building distribution networks; we are dedicated to establishing brands as market leaders within their categories within a five-year timeframe. This ambitious goal necessitates creativity, investment, and support from our suppliers, as well as cooperation from our partners in the markets we serve.

Our commitment to these ideals can only be truly understood by reaching out to us, allowing us the opportunity to serve your needs and demonstrate our integrity and sincerity in providing the support you require.

Here’s to another decade of success and collaboration.

Selim G Semaan
Founder and CEO

Brand values

Bringing European Excellence to the Heart of Construction in the Middle East, Cyprus, and Africa. We are more than just a distributor; we are your trusted partner for premium European brands in sanitary solutions. Our values are rooted in integrity, innovation, and reliability. With a commitment to quality, we strive to elevate the standards of construction materials, offering top-notch sales, marketing, and distribution services. At the core of our mission is a dedication to transforming spaces with sophistication and efficiency. Welcome to a world where European excellence meets the diverse landscapes of the Middle East, Cyprus, and Africa. #BuildingQualityTogether #EuropeanSanitary #ConstructionInnovation

Our Brands

Unlock the essence of luxury and functionality with our premium brands, delivering complete solutions for your bathroom and kitchen. Elevate your space with innovative construction materials that seamlessly blend aesthetics and practicality. From cutting-edge designs to durable materials, we redefine excellence in every corner. Transform your home into a haven of style and efficiency with our curated selection. Your journey to a sophisticated living space starts here. #BathroomAndKitchenExcellence #CompleteSolutions #InnovativeDesigns

Our Offices

Our Partners

CMS covers the entire Near and Middle East region, the African continent and the Eastern Mediterranean (Turkey, Greece and Cyprus)

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